A New Unique Product : “Coffee Shoes”
Not long ago, in the young fashion market, especially sneaker enthusiasts, got a wave with a crowdfunding campaign on the Kickstarter platform: The world’s first waterproof shoe with recycled materials from coffee and plastic. Jesse Khanh Tran and Son Chu – Vietnamese businessman in Finland.
Disappointed about the unsustainable fashion industry, the Rens brand of two Vietnamese boys is made up of 300 grams of coffee grounds (equivalent to 21 coffee cups) and 6 recycled plastic bottles of 500 capacity. ml for one pair. The idea is bold and unbelievable, but Rens quickly brought in more than 10 billion VND for two stars in the West sky, even the company also planned to bring the idea to Vietnam, planning to open an office in Ho Chi Minh City. .
ShoeX decided to change to sneaker development, with a design that is luxurious enough to suit office people in suits, and at the same time, go out or go to the gym… after work.
As for raw materials, “in fact, the technology of producing fabric fibers from coffee grounds has been around since 2013 – not new. We then only research and develop more shoes soles from coffee grounds and plastic. recycling, for a complete sneaker, “ShoeX chooses coffee grounds as raw material to reduce environmental waste.
People are in love with sneakers made of coffee grounds in Finland, Vietnamese startups poured in by SharK Hung and Linh, which quickly opened goods, even sold losses to attract customers – Photo 2.
Mission is similar to Rens, when it is estimated that more than 2 billion cups of coffee are consumed globally each day, bringing nearly 6 million tons of residue into the ground, if not processed, decomposing coffee grounds will causes methane – a gas that causes the earth to heat 86 times warmer than CO2.
Another thing, Thanh Le said: “ShoeX wants to build a product that has a Vietnamese mark with global quality. Referring to Vietnam, iced milk coffee and pho are the two most prominent features in the moisture feature. Coffee is not only a great inspiration, but also a very good competitive advantage when Vietnam is the coffee capital “.
Although the advantage of ShoeX’s raw material source is also facing many difficulties, especially the concern surrounding whether to be well received and dumped, the Company has the capital to continue, not to mention the expansion. .
Without denying, Thanh Le agrees that the main difficulty is the scale of production, even a partner once said that he does not accept orders worth less than 1 million USD / year. Not to mention, the technology of companies in Vietnam now just stop at the level of supplying raw materials, no one unit can make a perfect shoe.
About ShoeX, the startup is cooperating with Ching Li – a Taiwanese supplier making shoe soles for Nike – Adidas. The two sides have jointly researched and developed technology since the end of 2018 and quality products officially went into production in July this year. ShoeX’s current capacity is 300,000 pairs / month, Ching – Ji accepts small orders from the company with a commitment to accompany to Southeast Asia, further to the world.
(Source: Google)